Content Marketing Infographic Hephzibah Edutech

How Schools Can Use Content Marketing For Promotion

How to use content to increase School Website Traffic

As a school administrator, you know how important it is to attract potential students and their parents to your website. But with so much noise in the digital space, it can be tough to stand out from the crowd. That’s where content marketing comes in – a powerful strategy that can drive traffic, boost engagement, and ultimately, fill those empty seats.

1. Create Content That Lasts

Evergreen content is like a trusty old friend – it’s always there for you, never going out of style. By creating content that remains relevant and valuable over time, you’ll attract visitors who are searching for answers to their burning questions.

2. Solve Problems, Get Noticed

Let’s face it – parents and students have a lot of questions about education. By creating content that solves their problems and addresses their concerns, you’ll become a go-to resource in the industry.

3. Use Keywords Like a Pro

Think of keywords like a secret password to unlocking search engine success. By incorporating relevant keywords into your content, you’ll increase your chances of appearing higher in search engine results pages (SERPs).

4. Get Niche-y

Who is your target audience? What are their pain points, interests, and goals? By creating content that’s tailored to a specific niche, you’ll attract visitors who are more likely to convert into leads.

5. Visuals Matter

Let’s face it – humans are visual creatures. By adding images, videos, and infographics to your content, you’ll make it more engaging, shareable, and memorable.

6. Collaborate with Influencers

Partnering with influencers in the education space can help you tap into their followers and expertise. Just make sure to choose influencers who align with your values and target audience.

7. Repurpose, Reuse, Recycle

Don’t let your old content go to waste! By repurposing and updating existing content, you’ll breathe new life into your website and attract new visitors.

8. Optimize for On-Page SEO

Think of on-page SEO like a welcome mat for search engines. By optimizing your page titles, headers, meta descriptions, image alt-text, and URLs, you’ll make it easier for search engines to find and rank your content.

By implementing these content marketing strategies, you’ll drive traffic, boost engagement, and attract potential students and their parents to your school website. Happy marketing!